Designing an Elevator Pitch
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use elevator pitches to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds.
Elevator pitches should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.
An elevator pitch needs to be succinct, while conveying important information.
To develop a great pitch, follow these steps.
- Identify your goal.
- Explain what you do.
- Communicate your USP.
- Engage with a question.
- Put it all together.
- Practice, Practice, Practice
- Measure your results and adapt accordingly
Try to keep a business card or other take-away item with you, which helps the other person remember you and your message. And cut out any information that doesn’t absolutely need to be there.
How do you measure it?
A good successful elevator pitch will always garner a question or an engagement from one or more individuals listening. If it does not garner a question or engagement of some sort, it is not working and needs to be altered.
Elevator speech not generating interest? Time to register for our workshop and create the success you desire and eliminate the experience you already have!
Call us to schedule your workshop today… (303) 319-1969, or schedule your free 30 minute phone consultation.